3g generation

The fight for the top spot is a race between Apple and Samsung, but the problem is that both organizations offer technology that is fairly similar. Maybe Samsung has a better camera here and Apple has a slightly better build there, but the fact is that it is difficult to honestly call one manufacturer better than the other. So how do we rate them? Maybe on their non-technological selling points?

Apple charges more money for its products and services

This may seem like a bad thing, but Apple have the name, the following and the fan base to pull it off. People will pay more because it has the Apple logo, and that has kept Apple in a very strong and prominent position for a long time. Their brand has a very good reputation for both being expensive (which is not always a bad thing), and for offering a high quality device build.

Samsung target people that do not want to pay as much as Apple users, which means they have a larger target audience, but also that they make less profit per unit sold. Apple have managed to get through a global economic downturn without too much damage, so their policy of better builds and charging more is likely to continue serving them well.

Apple has more apps than Google Android

This has been a great selling point for Apple for a long time. No matter what device you bought from Apple, you always knew you would gain access to a library of millions of apps so that you may expand the use of your mobile device. That selling point is slowly eroding as more and more Android apps are being created. The Google Play library may not yet have as many apps as the iTunes library, but it is catching up.

However, apps for the Android that are not listed on Google Play have ballooned to the point where there are more Android apps on the Internet than there are iOS apps. The only downside is that users do not tend to trust apps that are not found on Google Play or iOS Apple iTunes.

Conclusion

We cannot judge one company on its build quality or its technology at this present time unless one of them drops the ball and brings out a really terrible device. Until that time we have to look at the prestige of the company’s brands, a point that Apple wins, and the number of apps the companies offer, a point that Samsung is unofficially winning. Who is going to win in the long run? Who knows? It is the same as asking who will win in the race between Microsoft and Sony in the games console world. At the moment, it is still too close to call until one of them drops the ball.